A CONVERGENT THEORETICAL FRAMEWORK FOR UNDERSTANDING DIGITAL TRANSFORMATION ACROSS CULTURAL CONTEXTS GLOBALLY
DOI:
10.47353/satukata.v4i1.4605Published:
2025-12-31Downloads
Abstract
Digital transformation has emerged as a critical driver of organizational change, yet its implementation and outcomes vary significantly across cultural contexts. Existing studies often treat technological adoption and cultural dynamics as separate domains, resulting in fragmented theoretical explanations. This article proposes a convergent theoretical framework that integrates digital transformation processes with cross-cultural perspectives to provide a holistic understanding of how organizations adapt to technological change globally. The framework synthesizes insights from institutional theory, socio-technical systems theory, and cultural dimensions theory to explain how cultural values, organizational structures, and technological infrastructures interact dynamically. Using a descriptive conceptual approach, this study identifies key dimensions influencing digital transformation across cultures, including power distance, uncertainty avoidance, digital readiness, and organizational learning capacity. The findings suggest that digital transformation is not merely a technological process but a culturally embedded phenomenon shaped by social norms, leadership styles, and institutional pressures. The proposed framework highlights the importance of cultural alignment in ensuring successful digital transformation initiatives and provides a multi-level analytical lens for researchers and practitioners. This study contributes to the literature by bridging the gap between digital transformation research and cross-cultural studies, offering a unified theoretical model that can guide future empirical research. Furthermore, it provides practical implications for multinational organizations seeking to implement digital strategies across diverse cultural environments. By emphasizing convergence rather than divergence, this framework advances a more integrative understanding of digital transformation in the global context.
Keywords:
Digital Transformation Cross-Cultural Framework Organizational ChangeReferences
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