PENGARUH PROMOSI GRATIS ONGKIR E-COMMERCE SHOPEE TERHADAP MINAT PEMBELI DI KECAMATAN DATUK BANDAR KOTA TANJUNGBALAI
Main Article Content
Muammar Qhadavi Nasution
Suheri Harahap
Anang Anas Azhar
This research is entitled The Influence of Shopee E-Commerce Free Shipping Promotion on Buyer Interest in Datuk Bandar District, Tanjungbalai City. Against Buyer Interest in Datuk Bandar District, Tanjungbalai City. Objective of this study is to determine the effect of E-commerce free shipping promotion at Shopee's free shipping promotion on buyer interest and to find out the increase in buying interest in Shopee's free shipping promotion. on the promotion of free shipping E-commerce Shopee on buyer interest in Datuk Bandar District, Tanjungbalai City. The theory used is the theory of Influence, Sales Promotion, E-commerce, Purchase Interest and AIDDA theory. Object The object studied was the community in Datuk Bandar District, Tanjungbalai City who do online shopping from Shopee. This research approach is using quantitative research methods and with the use of correlational correlational method which has the aim of finding the relationship between promotion and buying interest. buying interest. The data analysis technique uses single table analysis, cross table analysis and correlation test using the Spearman Rho formula through the SPSS application. cross table analysis and correlation test using the Spearman Rho formula through the SPSS 26 application. 26. The results of the hypothesis test show that ????0 is rejected and ????1 is accepted, with an influence strength of 55%. the strength of the influence is 55%. The result of this study is that the promotion of promotion of free shipping from Shopee e-commerce has an effect on buyer interest in Tanjungbalai city. Datuk Bandar sub-district, Tanjungbalai city.
Alfitroch, U. (2022). Pengaruh Iklan, Promo Gratis Ongkos Kirim, dan Diskon Terhadap Keputusan Pembelian pada Aplikasi Belanja Online (WARGA RT 8 Kelurahan Karangbesuki Kota. http://repository.unisma.ac.id/handle/123456789/4209
Ardany, W. (2020). Pengaruh Promo Gratis Ongkos Kirim, Online Customer Review, dan Persepsi Risiko Terhadap Keputusan Pembelian Di Shopee (Studi Kasus Pada Mahasiswa IAIN. http://repository.iainkudus.ac.id/id/eprint/4934
FITRIANI, O., & Walyoto, S. (2023). Pengaruh Flash Sale Dan Tagline “Gratis Ongkir” Shopee Terhadap Pembelian Impulsif Konsumen Di Sukoharjo. http://eprints.iain-surakarta.ac.id/6017/1/Full Skripsi Octavia NF %28195211281%29.pdf
Larasati, M. M. (2021). Pengaruh Gratis Ongkos Kirim, Flash Sale, Dan Iklan Shopee Terhadap Keputusan Pembelian (Studi Konsumen Toko Raja Sepatu Bojonegoro). https://eprints.umm.ac.id/78887/
Latifah, U. (2022). Pengaruh Online Customer Review, Online Customer Rating, Tagline “Gratis Ongkir” Dalam Bisnis E-Commerce Terhadap Keputusan Pembelian Marketplace. http://repository.iainkudus.ac.id/8689/
Maharani, F. (2022). Pengaruh Diskon, Promo Gratis Ongkos Kirim dan Customer Review Terhadap Keputusan Pembelian di e-commerce Shopee (Studi Kasus Pada Mahasiswa IAIN. http://repository.iainkudus.ac.id/id/eprint/8273
Putri, G. (2023). Pengaruh Promosi, Citra Merek, Dan Brand Ambassador Terhadap Minat Beli Konsumen Di Shopee (Studi Pada Konsumen Shopee Di Yogyakarta). http://repositorybaru.stieykpn.ac.id/id/eprint/1182
Putri, I. (2022). Perilaku Konsumtif Pada Konsumen E-commerce Shopee di Ponorogo Saat Flash Sale Dalam Perspektif Konsumsi Islam. http://etheses.iainponorogo.ac.id/22103/
Septari, F. (2022). Pengaruh Flash Sale Dan Tagline Gratis Ongkir Shopee Terhadap Keputusan Pembelian Impulsif Pada Mahasiwa Ekonomi Syariah FEBI UIN Ar-Raniry Dari. https://repository.ar-raniry.ac.id/id/eprint/24495/
Wahyuningtyas, N. (2022). flash sale dan tagline gratis ongkir terhadap keputusan pembelian dengan kemudahan transaksi pembayaran sebagai variabel moderasi pada E-Commerce …. http://digilib.uinsby.ac.id/id/eprint/58468
Wati, S. (2022). Pengaruh Tag Line Gratis Ongkir Dan Celebrity Endorsement Terhadap Impulse Buying Pada Pembelian Produk Mukenah Di Shopee. http://repository.unwidha.ac.id:880/3048/
