INOVASI SEDERHANA, DAMPAK MAKSIMAL: PENGUATAN IDENTITAS USAHA DAN DIGITALISASI PEMBAYARAN PADA SALAH SATU UMKM KULINER DI JALAN RAPPOCINI RAYA

Shadry Andriani; Regina; Ahmad Faqhruddin Abdur-Rabb; Laode Muhammad Iksan Yusuf; Ayu Kartini Parawansa

doi:10.47353/sikemas.v5i1.2324

Authors

Shadry Andriani Program Studi Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar, Indonesia
Regina Program Studi Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar, Indonesia
Ahmad Faqhruddin Abdur-Rabb Program Studi Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar, Indonesia
Laode Muhammad Iksan Yusuf Program Studi Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar, Indonesia
Ayu Kartini Parawansa Program Studi Agroteknologi, Fakultas Pertanian dan Bioremediasi Lahan, Universitas Muslim Indonesia

DOI:

https://doi.org/10.47353/sikemas.v5i1.2324

Keywords:

MSMEs, Business Identity, Digital Payment, QRIS

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy but still face limitations in strengthening business identity and utilizing digital technology, especially in payment systems. This study aims to analyze the implementation of simple innovations through strengthening business identity and payment digitalization in a culinary MSME located on Rappocini Raya Street. The research uses a qualitative approach with observation, interviews, and documentation techniques. The results show that strengthening business identity through banners, logos, price lists, and product stickers increases visibility and customer attraction. Furthermore, the implementation of QRIS digital payment systems improves transaction efficiency and expands market reach. These simple innovations have proven to provide a real impact on improving business competitiveness.

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