PENGUATAN KAPASITAS MANAJEMEN DAN PEMASARAN DIGITAL PENGELOLA DESA WISATA BONGKASA PERTIWI, BADUNG, BALI

I Made Darsana; Nyoman Surya Wijaya; I Gusti Kade Heryadi Angligan

doi:10.47353/sikemas.v4i4.1562

Authors

I Made Darsana Institut Pariwisata dan Bisnis Internasional
Nyoman Surya Wijaya Institut Pariwisata dan Bisnis Internasional
I Gusti Kade Heryadi Angligan Institut Pariwisata dan Bisnis Internasional

DOI:

https://doi.org/10.47353/sikemas.v4i4.1562

Keywords:

tourism village, mentoring, digital marketing, tourism management, community empowerment

Abstract

This community service activity was conducted in Bongkasa Pertiwi Tourism Village, Abiansemal District, Badung Regency, addressing the main issues of tourism village management, administration, and digital marketing capacity. The activity aimed to improve the ability of tourism village managers to manage tourism activities in a more structured manner and strengthen their capacity to promote tourism products and services through digital media. The implementation method included socialization, training, workshops, direct practice, mentoring, and evaluation. The results showed improved understanding among tourism village managers regarding tourism governance, administrative organization, preparation of tourism product information, social media management, and digital marketing. The mentoring process also supported managers in organizing information on tourism packages, homestays, and community-based products to improve their readiness for promotion to tourists. The main challenges included limited availability of managers, differences in digital skills, and the need to improve the organization of tourism product data. The activity resulted in improved partner capacity and skills and provided a foundation for continuous mentoring to strengthen managerial independence and sustainable tourism village management.

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