Analisis Customer Experience Terhadap Customer Satisfaction Konsumen Onevape Store
Main Article Content
During the current era of globalization that continues to grow, there is a lot of fierce competition between existing companies. One of the impacts of globalization is the emergence of electronic nicotine conductors as electronic cigarettes or now known as vape. The purpose of this study is to analyze customer experience on customer satisfaction of onevape store consumers. The method used in this study is qualitative research using interviews and observations. The data obtained in this study uses primary data sourced from owners, employees and customers and uses secondary data sourced from interviews and observations as well as previous research. The results of the study show that the quality of service provided by Onevape Store which provides services to customers is not only limited to product sales but also with the nature of hospitality and does not hesitate to provide the knowledge and knowledge it has to its customers.
Asri, Hendri Rahmayani, Ekaning Setyarini, Hantoro Arief Gisijanto, and Nenik Diah Hartanti. 2022. “Pengaruh Pengalaman Pelanggan Dan Kepercayaan Terhadap Niat Beli Ulang Melalui Kepuasan Pelanggan Sebagai Variabel Mediasi.” Eqien - Jurnal Ekonomi Dan Bisnis 11(04). doi: 10.34308/eqien.v11i04.1283.
Brama Kumbara, Vicky. 2021. “Determinasi Nilai Pelanggan Dan Keputusan Pembelian: Analisis Kualitas Produk, Desain Produk Dan Endorse.” Jurnal Ilmu Manajemen Terapan 2(5):604–30. doi: 10.31933/jimt.v2i5.568.
Cesariana, Carmelia, Fadlan Juliansyah, and Rohani Fitriyani. 2022. “Model Keputusan Pembelian Melalui Kepuasan Konsumen Pada Marketplace: Kualitas Produk Dan Kualitas Pelayanan (Literature Review Manajemen Pemasaran).” Jurnal Manajemen Pendidikan Dan Ilmu Sosial 3(1):211–24. doi: 10.38035/jmpis.v3i1.867.
Dewi, Ira Triyana, and Muhammad Irwansyah Hasibuan. 2016. “Pengaruh Pengalaman Pelanggan (Customer Experience) Terhadap Kepuasan Pelanggan Pada Rumah Makan Kuliner Jawa Rantau Prapat.” Jurnal ECOBISMA 35(6):62–66.
Dewi Maharani, Sukma. 2022. “Kepuasan Pelanggan Ditinjau Dari Customer Experience, Customer Value, Dan Brand Image.” KINERJA: Jurnal Ekonomi Dan Manajemen 19(3):598.
Faradannisa, Melina, and Agus Supriyanto. 2022. “Kepuasan Pelanggan Ditinjau Dari Store Atmosphere, Kualitas Produk, Kualitas Pelayanan Dan Etika Bisnis Islam.” Tawazun: Jurnal Ekonomi Syariah 2(1):76–94.
Firmansyah, Deri, and Dede. 2022. “Teknik Pengambilan Sampel Umum Dalam Metodologi Penelitian: Literature Review.” Jurnal Ilmiah Pendidikan Holistik (JIPH) 1(2):85–114. doi: 10.55927/jiph.v1i2.937.
Hernikasari, Innes, Hapzi Ali, and Hadita Hadita. 2022. “Model Citra Merek Melalui Kepuasan Pelanggan Bear Brand: Harga Dan Kualitas Produk.” Jurnal Ilmu Manajemen Terapan 3(3):329–46. doi: 10.31933/jimt.v3i3.837.
Lubis, Muhammad Fahri Irawan, Nuri Aslami, and Khairina Tambunan. 2023. “Pengaruh Harga, Pelayanan, Dan Customer Experience Terhadap Kepuasan Pelanggan Pada Cafe Pascho Pematangsiantar.” Jurnal Ilmiah MEA 7(2):872–82.
Mahira, Prasetyo Hadi, and Heni Nastiti. 2021. “Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan.” Journal Of Communication Education 15(1):1267–83. doi: 10.58217/joce-ip.v15i1.226.
Pranatika, Dhatu. 2019. “Pengaruh Pengalaman Pelanggan Dan Motivasi Hedonis Terhadap Minat Pembelian Ulang.” Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen 01(02):92–105.
Putri, Fifana Kusuma, Altje L. Tumbel, and Woran Djemly. 2021. “Pengaruh Kualitas Pelayanan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada PT. Matahari Department Store Di Mantos 2.” Jurnal EMBA 9(1):1428–38.
Reira Pelangi, Dinar, Sri Alifiya Nurlaela Dewi, Santi Pertiwi Hari Sandi, and Dwi Epty Hidayaty. 2023. “Pemanfaatan Media Sosial Sebagai Media Pemasaran KR Vape Karawang.” Nanggroe : Jurnal Pengabdian Cendikia 57(3):57–65.
Samara, Aldi. 2023. “Pengaruh Kemudahan Penggunaan , Pengalaman Pengguna Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Penggunaan Aplikasi Dompet Digital ( E-Wallet ) Di Kalangan Mahasiswa Universitas Buddhi Dharma.” JURA: Jurnal Riset Akuntansi 1(2):250–60.
Saputra, Mohammad Eryan, Sumiati Sumiati, and Agung Yuniarinto. 2023. “The Effect of Customer Experience on Customer Loyalty Mediated by Customer Satisfaction and Customer Trust.” Journal of Economics and Business Letters 3(3):27–37. doi: 10.55942/jebl.v3i3.205.
Sari, Riri Fitria, and Doni Marlius. 2023. “Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen Pada D’sruput Lapai Padang.” Jurnal Pendidikan Tambusai 7(1):1801–12.
Septian, Bernadita Purba, and Indah Handaruwati. 2021. “Pengaruh Customer Experience Terhadap Kepuasan Konsumen Produk Kuliner Lokal Soto Mbok Geger Pedan Klaten.” Jurnal Bisnisman : Riset Bisnis Dan Manajemen 3(2):16–33. doi: 10.52005/bisnisman.v3i2.45.
Waruwu, Marinu. 2023. “Pendekatan Penelitian Pendidikan: Metode Penelitian Kualitatif, Metode Penelitian Kuantitatif Dan Metode Penelitian Kombinasi (Mixed Method).” Jurnal Pendidikan Tambusai 7(1):2896–2910.