PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENUMPANG KMP. SANGKE PALANGGA DI PELABUHAN PENYEBERANGAN BIRA-JAMPEA-LABUAN BAJO PT. ASDP INDONESIA FERRY (PERSERO) CABANG SELAYAR PADA MASA PANDEMI COVID-19
Main Article Content
Study this aim for know Influence Proof Physical, Reliability, Power Response, Guarantee and Empathy in a manner Partial and simultaneous To Satisfaction passenger’s camp. Sangke Palangga in the Harbour Crossing Bira - Jampea -Labuan Bajo PT. ASDP Indonesia Ferry (Persero) Branch Selayar on Period Covid-19 pandemic. Type study is Quantitative. Study this use Approach descriptive. Population study this is whole passenger’s camp. Sangke Palangga in the harbour crossing Bira-Jampea-Labuan Bajo PT. ASDP Indonesia Ferry (Persero) branch Selayar a total of 14,736 people were taken from 2020 to with 2021 on period the covid-19 pandemic. And samples on study this is 100 people. Technique data collection carried out with share questionnaire. The technique of data analysis used is analysis multiple linear regression with use Statistical Product Service Solution (SPSS) version 13. The results of study this show that variable proof physical there is influence positive and significant in a manner Partial to satisfaction passenger. Variable reliability there is influence positive and significant in a manner Partial to satisfaction passenger. Variable power responsive there is influence positive and significant in a manner Partial to satisfaction passenger. Variable guarantee there is influence positive and significant in a manner Partial to satisfaction passenger. Variable empathy there is influence positive and s significant in a manner Partial to satisfaction passenger. Variable proof physical, reliability, power response, guarantee and empathy there is influence positive and significant in a manner simultaneous to satisfaction passenger.
Company Profile PT ASDP Indonesia Ferry (Persero). (2016).
Agyapong, G. K. (2011). The Effect Of Service Quality On Customer Satisfaction In The Utility Industry-A Case of Vodafone (Ghana). International Journal of Business and Management, 6 (5), 203-210.
Kotler, P. (2002). Manajemen Pemasaran Jilid 2 (Millenium ed.). Jakarta: PT Prenhallindo.
Lestari, G. A. M., Sudarijati., & Samsuri. (2021). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pengunjung Taman Wisata. Jurnal Visionida, 7(1).
Prasojo, R., & Wahyuati, A. (2016). Pengaruh Dimensi Kualitas Layanan Terhadap Kepuasan Pelanggan Ahass 0797 Kencanasari 1 Surabaya. Jurnal Ilmu dan Riset Manajemen, 5(8), 3.
Sahabuddin, Romansyah. (2018). Effect of Enterpreneurship Commitment to Self-Efficacy through Intention of Enterpreneurship and Competence. International Journal of Business and Management Science, 8 (1). pp. 67-81. ISSN 1985-692X
Setyo, P. (2017). Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Konsumen Best Autoworks. Jurnal Manajemen dan Start-Up Bisnis, 1(6), 755-764.
Sohrabi, c. A. (2020). World Health Organization Declares Global Emergency: A Review Of The 2019 Novel Coronavirus (COVID-19). International Journal Of Surgery, 76, 71-76.
Sugiyono. (2009). Metode Penelitian Kuantitatif dan Kualitatif . Bandung: Alfabeta.
Sutanto, H., & Umam, K. (2013). Manajemen Pemasaran Bank Syariah. Bandung: Pustaka Setia.
Tijptono, F. (2010). Strategi Pemasaran (7 ed.). ANDI.