EVALUASI TATA LETAK PARKIR TERHADAP KENYAMANAN PELANGGAN MELALUI KEPUASAN PELAYANAN PARKIR DI BORNEO SUPERMARKET KOTA NANGA BULIK
DOI:
10.54443/sibatik.v5i5.4677Published:
2026-04-30Downloads
Abstract
This research was conducted to determine the extent to which parking layout affects customer comfort through parking attendant satisfaction at Borneo Supermarket in Nanga Bulik City. Changes in the community's needs for parking services that prioritize speed, comfort, and safety are the basis for the importance of this research. The approach used was a quantitative method through the distribution of questionnaires to 100 respondents who were visitors or customers at Borneo Supermarket in Nanga Bulik City who used two-wheeled and four-wheeled vehicles.Data analysis was performed using Structural Equation Modeling (SEM) with the help of SmartPLS version 3.0 software. partial least squares. Overall, the results of the study indicate that parking layout has a significant effect on parking service satisfaction, and parking service satisfaction has a significant effect on customer comfort. Parking service satisfaction is an important factor in shaping the level of customer comfort, acting as a mediating variable in the relationship between parking layout and customer comfort. These findings provide a basis for parking managers to continue improving service quality according to user needs.
Keywords:
Parking layout Customer Comfort Parking service satisfactionReferences
Abrori, M. A. (2024). Analisis kebutuhan ruang parkir pada pusat perbelanjaan yang ada di Kecamatan Medan Denai (Studi kasus Balikado Jl. Menteng) [Universitas Islam Sumatera Utara]. https://repository.uisu.ac.id/handle/123456789/3003
Arifin, S., Anisa, N. A., & Utomo, P. (2023). Pengaruh kualitas pelayanan dan fasilitas terhadap kepuasan pelanggan Ahass Daya Motor Surabaya. Jurnal Of Education (JOE). https://www.academia.edu/download/112886728/1512.pdf
Bancin, J. B., Eka Damayanti, N., Aprilita, A., & Josefina Novalina Banurea, J. (2023). Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian melalui Peran Mediasi Citra Merk di McDonald’s Palangka Raya. Jurnal Manajemen Dan Organisasi, 14(4), 392–413. https://doi.org/10.29244/jmo.v14i4.51251
Ghozali, Imam, and Karlina Aprilia Kusumadewi. 2023. Partial Least Squares Konsep, Teknik Dan Aplikasi Menggunakan Program SmartPLS 3.0 Untuk Penelitian Empiris Edisi 2. Badan Penerbit Universitas Diponegoro.
Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027.
Hair, J., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Evaluation of the Structural Model. In: Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R. Classroom Companion: Business. Springer, Cham. In Structural Equation Modeling: A Multidisciplinary Journal (Vol. 30, Issue 1).
Haryono, S., & Aulia, F. (2023). Pengaruh display tata ruang toko terhadap suasana berbelanja dan minat beli pada Indomaret Teladan Medan. Jurnal KRIGAN. https://ejournal.uinbukittinggi.ac.id/index.php/krigan/article/view/6595
Heizer, J., Render, B., & Munson, C. (2020). Operations Management (13th ed.). Pearson.
Kuncoro, W., Abimanyu, R., Kurniawan, H., & Umam, M. (2022). Analisis Tingkat Kepuasan Pelanggan Pada Pelayanan Lahan Parkir Menggunakan Metode Service Quality. Jurnal IMTechno. https://jurnal.bsi.ac.id/index.php/imtechno/article/view/1228
Mawardin, S., Fardila, R., & Yusira, A. (2022). Analisis kebutuhan ruang dan penataan parkir kendaraan mobil. Jurnal Saintek Universitas Negeri Yogyakarta. https://journal.uny.ac.id/saintek/article/view/48070
Nazwa, D. A., & Sabila, D. N. (2025). Keberadaan parkir liar terhadap kenyamanan belanja konsumen di toko ritel Kota Medan. Jurnal Ekonomi Dan Bisnis Digital Mandalika. https://jurnal.rumahjurnalmandalika.com/index.php/jebital/article/view/36
Neneng, I. S., & Zega, A. (2024). Analisis kepuasan pelanggan dalam memilih minimarket di Kecamatan Sipora Utara. Jurnal Komunikasi Niaga (JUKONI). https://sihojurnal.com/index.php/jukoni/article/view/19
Prasetyo, R. L., & Maharani, R. T. (2025). Penataan ruang dan kenyamanan sirkulasi pengguna pada minimarket (Studi Kasus: Alfamart Drive Thru Gading Serpong). Jurnal Arsitektur UMA. https://ojs.uma.ac.id/index.php/jaur/article/view/14392
Pratama, R., Setiawan, D., & Mulyadi, A. (2023). Analisis Kinerja Pelayanan Parkir Mobil (Studi Kasus Pusat Perbelanjaan Transmart – Gaia Bumi Raya City, Kubu Raya). Jurnal Manajemen (Universitas Tanjungpura). https://jurnal.untan.ac.id/index.php/JMHMS/article/download/72618/75676600165
Rahma, D. D. (2020). Parkir mobil dengan metode pembayaran cash di parking payment station (Studi pada parkiran di pusat perbelanjaan di Lippo Mall Puri) [Universitas Islam Indonesia]. https://dspace.uii.ac.id/bitstream/handle/123456789/26811/16410530 Dina Diana Rahma.pdf
Rohmatun, D. (2022). Analisis pengaruh harga, kualitas pelayanan dan tata letak terhadap kepuasan konsumen di Cafe Aola Lamongan [Universitas Dr. Soetomo]. http://repository.unitomo.ac.id/3503/
Sari, M., & Ardiansyah, R. (2023). Pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada area parkir kampus. Jurnal Manajemen Bisnis Unismuh, 7(2). https://journal.unismuh.ac.id/index.php/jmb/article/view/6541
Sekaran, U., & Bougie. (2016). aekies,+Journal+manager,+203-206. Academic Journal BangkokThonburi University, 2(2), 203–204.
Sukoharjo, A., Hartono, M., & Hidayat, A. (2024). Analisis Kepuasan Pelanggan Terhadap E-Parkir dan Peningkatan Kualitas Pelayanan Menggunakan SERVQUAL dan QFD. Seminar Nasional Sains Dan Teknologi (SEMnasa). https://ojs.amikomsolo.ac.id/index.php/semnasa/article/download/702/158/2642
Vipriyanti, N., & Meirinawati, M. (2021). Kepuasan pelanggan sebagai faktor mediasi dalam kualitas pelayanan publik. Jurnal Manajemen Publik UNESA. https://journal.unesa.ac.id/index.php/jmp/article/view/40651
Wachyuni S.S, Kusumaningrum D.A, & Kartika R.C. (2018). Studi Kualitas Pusat Perbelanjaan Terhadap Motivasi BerkunjungWisatawan Ke Pusat Perbelanjaan(Studi Kasus : Central Park Mall). Jurnal Sains Terapan Pariwisata, Vol.3, No.(2), 1–14. https://journal.polteksahid.ac.id/index.php/jstp/article/view/73
Wicaksana, B. S., & Wibowo, K. (2024). Analisis kebutuhan dan ketersediaan ruang parkir pada pusat perbelanjaan: Studi kasus Rita Pasaraya Supermall Purwokerto. Jurnal Innovative, 4(3). http://j-innovative.org/index.php/Innovative/article/view/11088
Zhao, X., Lynch, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197–206. https://doi.org/10.1086/651257392–413. https://doi.org/10.29244/jmo.v14i4.51251.
License
Copyright (c) 2026 Ongki, Achmad Syamsudin, Indah Nur Oktavia, Agustina Muliyani
This work is licensed under a Creative Commons Attribution 4.0 International License.
Downloads
How to Cite
