THE EFFECT OF NEWS SITE QUALITY, SERVICES, AND TRUST ON BUSINESS INSIGHT SUBSCRIPTION DECISIONS (CASE STUDY ONLINE PREMIUM NEWS SUBSCRIPTION ON KONTAN ECONOMIC AND BUSINESS MEDIA, KOMPAS GRAMEDIA GROUP)
Main Article Content
Ignatius Andri Indradie
Farida Indriani
The purpose of this research is to test the influences of website design, and e service quality on e trust to impact e purchase decision. Using these variables, the use of these variables is able to solve the problems arising within Business Insight customers. The statement of this problem is how to increase e purchasing decision. The sample size of this research is 100 Business Insight customers. Using the SEM AMOS (Structural Equation Modeling). The results show that website design, and e service quality on e trust to impact e purchase decision. The effect ofweb designon e trust are significant; the effect ofe service qualityon e trust are significant; the effect ofweb designon e purchase decisions are significant; the effect ofe service quality on e purchase decisions are significant; the effect ofe truston e purchase decision is significant.
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