Menguji Faktor–Faktor Determinasi Belanja Produk Fashion Apparel Saat Live Streaming Di Media Sosial
Main Article Content
Febriansyah Rachmat Prasetya
Usep Suhud
Shandy Aditya
This study aims to analyze the influence of social influence, customer trust, shopping lifestyle, fashion involvement and impulsive buying intention variables on live streaming purchase decisions through social media in Jabodetabek. The data collection method uses a survey method with purposive sampling on a Likert scale. The object of this study were 200 respondents who were buying fashion apparel by impulse, live buying at online stores while live streaming via social media. This study used SPSS software version 24 and SEM (Structural Equation Modeling) AMOS version 24 for data analysis. The results showed: (1) social influence has a positive and significant effect on impulsive buying intention, (2) customer trust has a positive and significant effect on impulsive buying intention, (3) shopping lifestyle has a positive and significant effect on impulsive buying intention. (4) fashion involvement has a positive and significant effect on impulsive buying intention. (5) impulsive buying intention has a positive and significant effect on live streaming purchase decisions.
Tritasyari (2021).Pengaruh Price Discount, Shopping Lifestyle Dan Consumer Trust Terhadap Impulse Shopee, Buying Pada Situs Marketplaces. 46–57.
Ahsanti, S. (2022). MEMPREDIKSI FAKTOR YANG MEMPENGARUHI NIAT BELI KONSUMEN UNTUK BELANJA ONLINE SAAT PENJUAL LIVE STREAMING DI MEDIA SOSIAL. Universitas Negeri Jakarta.
Br. Tarigan, E. P., Sume, S. A., & Muniroh, L. (2020). STORE ATMOSPHERE DAN SALES PROMOTION TERHADAP IMPULSIVE BUYING. Manager : Jurnal Ilmu Manajemen, 2(4).
Budiyanto, H., Setiawan, A. B., & Winansih, E. (2020). Pameran Virtual untuk UMKM di Kota Malang dengan Atap Panggung Tiup Sebagai Solusi Pemasaran Online Dimasa Pandemi Covid-19. Prosiding Seminar Nasional Abdimas Ma Chung.
Clement, A. P., Jiaming, F., & Li, L. (2020). Green advertising and purchase decisions in live-streaming B2C and C2C interactive marketing. International Journal of Information and Management Sciences, 31(2).
Christina, V., & Soedarsa, H. G. (2022). SWOT Analysis of Noodle Shop Product Business Development 81 During the Covid 19 Pandemic. Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi Dan Akuntansi, 1(1), 37-46.
Daud, Q., & Simamora, V. (2022). Peran servicescape terhadap trust dan dampaknya pada minat beli yang dimoderasi oleh personal selling pada live streaming produk tas di facebook. Jurnal Riset Pendidikan Ekonomi, 7(2), 130–141.
Dewi, S. P., A, W., & Dian, E. (2014). ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF PADA KONSUMEN BUTIK 79 DI PALEMBANG TRADE CENTER PALEMBANG Dewi Permata Sari 1 , A. Widad 2 , & Dian Eka 3. Jurnal Ilmiah Manajemen Bisnis Dan Terapan Tahun, 2.
Goldenberg, J., Jedidi, K., Koenigsberg, O., Lehmann, D., Watts, D., Stephen, A. T., & Toubia, O. (2010). and the WIMI conference on Modeling Social Network Data for their helpful comments Deriving Value from Social Commerce Networks. Journal of Marketing Research, XLVII.
Hakim, A., Simanjuntak, M., & Hasanah, N. (2021). Faktor-Faktor yang Memengaruhi Keputusan Pembelian di Instagram: Peran Trust sebagai Variabel Mediator. Jurnal Ilmu Keluarga Dan Konsumen, 14(3).
Harliantara, H. (2019). Website pada Industri Penyiaran Radio di Indonesia: Live Streaming dan Podcasting. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 3(1).
Hidayat, R., & Tryanti, I. K. (2018). PENGARUH FASHION INVOLVEMENT DAN SHOPPING LIFESTYLE TERHADAP IMPULSIVE BUYING MAHASISWA POLITEKNIK NEGERI BATAM. JOURNAL OF APPLIED BUSINESS ADMINISTRATION, 2(2). 11-17
Japarianto, E., & Sugiharto, S. (2012). PENGARUH SHOPPING LIFE STYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOR MASYARAKAT HIGH INCOME SURABAYA. Jurnal Manajemen Pemasaran, 6(1).
Kotler, P., & Kevin lane keller. (2017). Manajemen Pemasaran. In Manajemen Pemasaran jilid I & II.
Kotler P, K. K. (2016). Marketing Management 15th edition. England: Pearson Education.
Kusmaharani, A. S., & Halim, R. E. (2020). SOCIAL INFLUENCE AND ONLINE IMPULSE BUYING OF INDONESIAN INDIE COSMETIC PRODUCTS. MIX: JURNAL ILMIAH MANAJEMEN, 10(2).
Lestari, S. R. I. (2021). Pengaruh Live Streaming, Brand Awareness, Desain Web dan Brand Image Terhadap Keputusan Pembelian Pada E-Commerce Shopee di Jakarta Pusat. Sekolah Tinggi Ilmu Ekonomi Wiyatamandala.
Maulana Ahmad, Mukhlis, N. N. (2019). The Effect of Shopping Life Style and Positive Emotion on Buying Impulse (Case Study of the Palembang City Hypermarket). Information Management and Business Review, 11(1), 17–23.
Peter, P. J., & Olson, J. C. (2014). Perilaku Konsumen dan Strategi Pemasaran. Salemba Empat.
Petra, U. K. (2013). American Markrtting Asssociation ). 2003, 8–30.
Saputra, G. G. (2020). The Influence of Live Streaming Shopping on Purchase Decisions through Customer Engagement on Instagram Social Media. 12126–12137.
Setyahandari, 2021. (2017). No 主観的健康感を中心とした在宅高齢者における 健康関連指標に関する共分散構造分析Title. 111.
Shih-Tse Wang, E., & Pei-Yu Chou, N. (2014). Consumer Characteristics, Social Influence, and System Factorson Online Group-Buying Repurchasing Intention. Journal of Electronic Commerce Research, 15(2), 119.
Silvera, D. H., Lavack, A. M., & Kropp, F. (2008). Impulse buying: The role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing, 25(1), 23–33.
Su, Q., Zhou, F., & Wu, Y. J. (2020). Using virtual gifts on live streaming platforms as a sustainable strategy to stimulate consumers’ green purchase intention. Sustainability (Switzerland), 12(9).
Sucidha, I. (2019). PENGARUH FASHION INVOLVEMENT, SHOPPING LIFESTYLE, HEDONIC SHOPPING VALUE DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING PRODUK FASHION PADA PELANGGAN DUTA MALL BANJARMASIN. At-Tadbir : Jurnal Ilmiah Manajemen, 3(1).
Themba, O. S. (2021). Online buying impulse: Via shopping, sales promotion and trust. Point of View Research Management, 2(1).
Tumangger, R., Suryani, W., & Pribadi, T. (2020). Pengaruh Shopping Lifestyle Dan Fashion Involvementterhadap Impulse Buying Behavior Masyarakat High Income Di Fashion House 10 Tasbih 1 Medan. Jurnal Ilmiah Manajemen Dan Bisnis (Jimbi), 1(2).
Wijaya, A. M., Hufron, M., & Afi Rachmat Slamet. (2017). PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOR (Studi Kasus Pembelian Hijab Pada Mahasiswi Fakultas Ekonomi Universitas Islam Malang). Jurnal Riset Manajemen, 000(November 2016).
Winda, M., Susanti, P. H., & Trarintya, M. A. P. (2022). The Role of Commitment to Mediate Effect of Motivation on The Performance of Waste Bank Managers in The City of Denpasar. International Journal of Social Science, Education, Communication and Economics (Sinomics Journal), 1(2), 115-130.
Wongkitrungrueng, A., & Assarut, N. (2020). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117.
Yulinda, A. T., Rahmawati, R., & Sahputra, H. (2022). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying (Studi Kasus Pada Konsumen Toko Mantan Karyawan Kota Bengkulu). EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(2), 1315–1326.
Zhang, L., Zhang, Y., Dallas, M., Xu, S., & Hu, J. (2018). How perceived empowerment HR practices influence work engagement in social enterprises–a moderated mediation model. International Journal of Human Resource Management, 29(20).
Zhang, M., Qin, F., Wang, G. A., & Luo, C. (2020). The impact of live video streaming on online purchase intention. Service Industries Journal, 40(9–10).
