The Influence of Product Quality and Brand Image on Repurchase Intention Through Le Minerale Customer Satisfaction in Makassar City
Published:
2026-08-10Downloads
Abstract
This study addresses the growing competition in Indonesia’s bottled drinking water industry, where challenger brands must strengthen consumer repurchase intention through superior product-related and brand-related attributes. In this context, Le Minerale has shown rapid market growth, raising the question of whether product quality and brand image influence repurchase intention, and whether customer satisfaction mediates these relationships among consumers in Makassar City. This research employed a quantitative explanatory approach with a single cross-sectional survey design. Data were collected from 160 Le Minerale consumers in Makassar City using purposive sampling and a structured questionnaire measured on a five-point Likert scale. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that product quality has a positive and significant effect on repurchase intention and customer satisfaction, while brand image also has a positive and significant effect on repurchase intention and customer satisfaction. Customer satisfaction further has a positive and significant effect on repurchase intention. The mediation analysis indicates that customer satisfaction partially mediates the effect of product quality on repurchase intention as well as the effect of brand image on repurchase intention. The structural model also demonstrates substantial explanatory power for repurchase intention. Academically, this study contributes to the consumer behavior and marketing literature by confirming that repurchase intention in the bottled drinking water industry is formed through both direct and indirect mechanisms, especially in the context of a challenger brand and a young urban consumer market.
Keywords:
Product Quality Brand Image Customer Satisfaction Repurchase Intention Bottled Drinking WaterReferences
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Copyright (c) 2026 A. Ratu Nabilah, Anwar, Ilma Wulansari Hasdiansa, Siti Hasbiah, Isma Azis Riu
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