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• PENGARUH CONTENT MARKETING TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH TRUST

  Putu Kevin Septian Wiryadharma , I Gusti Ayu Tirtayani

  3779-3796

  2025-10-31

  Statistics: 253

• PENGARUH GREEN MARKETING MIX TERHADAP PURCHASE INTENTION PADA KONSUMEN KFC LAWU PLAZA MADIUN

  Zahra Ayudia Pramisti , Naning Kristiyana , Wahna Widhianingrum

  1807-1814

  2022-08-04

  Statistics: 333

• THE INFLUENCE OF PROMOTION, PRICE, AND SERVICE QUALITY ON CONSUMER PURCHASE INTENTION AT LAZATTO CHICKEN & BURGER YOUTEFA

  Novita Ronsumbre , Muhammad Mujaini , Rahmatia

  4171-4180

  2025-10-31

  Statistics: 220

• PENGARUH INFLUENCER MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION MELALUI PERCEIVED VALUE PRODUK SERUM SOMETHINC

  Kurnia Amalia , RA Nurlinda

  2383-2398

  2022-10-08

  Statistics: 8099

• UNCOVERING THE POWER OF E-WOM: HOW GADGETIN YOUTUBE CONTENT GENERATES PURCHASE INTENTION THROUGH QUALITY AND CREDIBLE INFORMATION

  Nurul Qurrotul Aini , Ita Prihatining Wilujeng , Ely Siswanto

  475-492

  2025-04-13

  Statistics: 314

• PENGARUH INFORMATION QUALITY, CUSTOMER EXPERIENCE, DAN RELATIONSHIP QUALITY TERHADAP SUSTAINABLE PURCHASE INTENTION

  Nur Safitri , Elistia

  2883-2904

  2023-08-31

  Statistics: 550

• ANALISIS PENGARUH BRAND ENGAGEMENT DAN BRAND LOVE TERHADAP BRAND EQUITY DAN PURCHASE INTENTION HANDPHONE MEREK SAMSUNG

  Florenzia Extefani Esperansa Tanamal , Diana Fajarwati , Dwi Putranto Hadi

  2739-2752

  2022-11-19

  Statistics: 2184

• PENGARUH GREEN PERCEIVED RISK DAN GREEN PACKAGING TERHADAP GREEN PURCHASE INTENTION PADA PRODUK SKINCARE AVOSKIN STUDI PADA KONSUMEN TERHADAP NIAT BELI PRODUK AVOSKIN

  Atika Kusumawati , Monika Tiarawati, S.E., M.M.

  2071-2084

  2022-09-02

  Statistics: 3901

• SALES PROMOTION MESSAGE APPEAL AND BRAND AMBASSADOR EFFECTS TOWARD TOKOPEDIA’S PURCHASE INTENTION

  Justyne Artha Thehawijaya , Daniel Susilo

  475-484

  2023-01-19

  Statistics: 1494

• PENGARUH BRAND AMBASSADOR ARTIS AMANDA MANOPO DAN ARYA SALOKA TERHADAP NIAT BELI KONSUMEN MELALUI PERSEPSI RISIKO PADA IKLAN (STUDI PADA SHOPEE INDONESIA)

  Fadilah Rizki Solikhah

  1129-1146

  2022-05-28

  Statistics: 1431

• INFLUENCE ANALYSIS EASY USE AND ONLINE SHOPPING EXPERIENCE ON CONSUMER SATISFACTION AND ITS IMPACT ON RETURN INTENTION (STUDY OF E-MARKETPLACE USERS IN SEMARANG CITY)

  Farhandhia Devangga , I Made Bayu Dirgantara

  3043-3060

  2023-09-13

  Statistics: 395