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PENGARUH KUALITAS WEBSITE DAN E-SERVICE QUALITY TERHADAP IMPULSIVE BUYING KONSUMEN TIKTOK SHOP: STUDI PADA MAHASISWA MANAJEMEN FEB UNIVERSITAS PALANGKA RAYA

Seylafani Simbolon , Meitiana , Meylinda Sukmani , Aston Pakpahan

975-990

2026-01-31

Statistics: 519
THE EFFECTS OF SOCIAL MEDIA EXPOSURE, HEDONIC SHOPPING MOTIVATION, AND TRUST IN E-COMMERCE PLATFORMS ON GENERATION Z’S ONLINE CONSUMPTIVE BEHAVIOR IN THE CITY OF MEDAN

Ferry Hidayat , Valencia Angvaline , Rusdiana Br Simamora

1437-1444

2026-02-28

Statistics: 424
DIGITAL MARKETING STRATEGIES AND ELECTRONIC WORD-OF-MOUTH IN ENHANCING MARKETING PERFORMANCE: EVIDENCE FROM MANANI SHOP

Alvin Athilla Mubarok , Deddy Prihadi , Siddik Erdi Wicaksono

2861-2874

2025-08-14

Statistics: 962
HAYBRID MARKETING: KOMBINASI PEMASARAN DIGITAL DAN OFFLINE DALAM MENINGKATKAN DAYA SAING DI UUS HIJAB

Moh. Ainol Yaqin , Selviatus Sholehah

1857-1866

2025-07-02

Statistics: 777
PENGARUH MOBILE BANKING, GAYA HIDUP DAN LITERASI KEUANGAN TERHADAP SIKAP TABZIR PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH BIMA

Nur Wulan , Muhammad Rasyad Al Fajar , Dinah Husniah

1749-1766

2025-06-29

Statistics: 426
ANALISIS PENGARUH FEAR OF MISSING OUT (FOMO) DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA PROMO VOUCHER TIKTOK SHOP DI KOTA PALANGKA RAYA (STUDI KASUS PADA ROTI’O LIPPO PLAZA)

Ayesha Yosephin Damayanti Hutagalung , Luluk Tri Harinie , Meylinda Sukmani , Meitiana

1021-1036

2026-01-31

Statistics: 1138

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