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• PENGARUH PROMOSI MEDIA SOSIAL TIKTOK TERHADAP MINAT BELI KONSUMEN PRODUK SKINCARE SKINTIFIC DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING PADA GENERASI Z DI KOTA MALANG

  Dodit Cahyo Nugroho , Amin Sadiqin

  2731-2743

  2026-06-27

  Statistics: 122

• PENGARUH CONTENT MARKETING TERHADAP PURCHASE INTENTION YANG DIMEDIASI OLEH TRUST

  Putu Kevin Septian Wiryadharma , I Gusti Ayu Tirtayani

  3779-3796

  2025-10-31

  Statistics: 1451

• ANALISIS STRATEGI PEMASARAN MELALUI TIKTOK DALAM MEMBANGUN KEPERCAYAAN KONSUMEN TERHADAP PRODUK ARTHA LDT DALAM PERSPEKTIF ETIKA BISNIS SYARIAH DI KABUPATEN SITUBONDO

  Ainol Yaqin , Wilda Nurholizah

  1733-1748

  2025-06-29

  Statistics: 800

• THE EFFECTS OF SOCIAL MEDIA EXPOSURE, HEDONIC SHOPPING MOTIVATION, AND TRUST IN E-COMMERCE PLATFORMS ON GENERATION Z’S ONLINE CONSUMPTIVE BEHAVIOR IN THE CITY OF MEDAN

  Ferry Hidayat , Valencia Angvaline , Rusdiana Br Simamora

  1437-1444

  2026-02-28

  Statistics: 506

• LATANZA PRODUCTION'S LIVE STREAMING STRATEGY IN PROMOTING CONSUMER PRODUCTS

  Tiara Putri Yushita , Alif Irsa Purwanto , Farida Nurfalah , Dian Andriany

  959-970

  2024-07-29

  Statistics: 513

• PENGARUH INOVASI PRODUK, PROMOSI, HARGA TERHADAP MINAT PEMBELIAN KOPI KENANGAN

  Vernando Wijaya , Fenny Krisna Marpaung , Christin Imelda Girsang

  2113-2130

  2026-03-31

  Statistics: 219

• PENGARUH KEMUDAHAN DAN KEAMANAN QRIS TERHADAP KEPUTUSAN PEMBELIAN UMKM KULINER: STUDI KASUS PENGUNJUNG CFD PALANGKA RAYA

  Krisna , Lelo Sintani , Gema Borneo Poetra , Meylinda Sukmani

  2059-2074

  2026-03-31

  Statistics: 226

• HAYBRID MARKETING: KOMBINASI PEMASARAN DIGITAL DAN OFFLINE DALAM MENINGKATKAN DAYA SAING DI UUS HIJAB

  Moh. Ainol Yaqin , Selviatus Sholehah

  1857-1866

  2025-07-02

  Statistics: 817

• THE EFFECT OF INFLUENCER CREDIBILITY, CONTENT MARKETING AND E-WOM ON SKINTIFIC SKINCARE PURCHASE DECISIONS ON TIKTOK

  Amelia Tri Rizky Suparman , Rosita Sugianti , Ramlah Puji Astuti

  2143-2156

  2025-07-20

  Statistics: 1438

• CRITICAL ANALYSIS OF THE CLEANLINESS, HEALTH, SAFETY, ENVIRONMENT SUSTAINABILITY (CHSE) CERTIFICATION PROGRAM FOR BUSINESS ACTORS TOURISM AND CREATIVE ECONOMY

  Mukhlis , Hariyadi BS Sukamdani , Bernard Hasibuan

  2127-2142

  2025-07-20

  Statistics: 1846

• CIVIL LIABILITY OF BANKS FOR CUSTOMER LOSSES CAUSED BY UNLAWFUL ACTS COMMITTED BY BANK EMPLOYEES: A CASE STUDY OF SUPREME COURT DECISION NUMBER 2442 K/PDT/2017

  Jeffrey Agustono Ariska , Detania Sukarja , Robert

  735-754

  2025-05-19

  Statistics: 473

• STRATEGI PEMASARAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) KULINER BERBASIS LOKAL DI KOTA MAKASSAR

  Siti Harwianti Santoso

  1934-1944

  2026-03-31

  Statistics: 2381

• DIGITAL MARKETING STRATEGIES AND ELECTRONIC WORD-OF-MOUTH IN ENHANCING MARKETING PERFORMANCE: EVIDENCE FROM MANANI SHOP

  Alvin Athilla Mubarok , Deddy Prihadi , Siddik Erdi Wicaksono

  2861-2874

  2025-08-14

  Statistics: 1013