STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN CITRA DI PONDOK PESANTREN MADINATUL ULUM MERANGIN
Main Article Content
Lili Apriani
Minna El Widdah
Muslih
Marketing of educational services needs to be carried out as a form of accountability to provide information regarding the condition of Islamic boarding schools to the public. This study aims to determine the marketing mix strategy of educational services carried out by Pondok Pesantren Madinatul Ulum Merangin in improving its image. This study uses a descriptive qualitative approach. Data collection techniques with interviews, observation and document study. Data analysis techniques with data reduction, data presentation and drawing conclusions. The results showed that overall the Madinatul Ulum Merangin Islamic Boarding School had implemented an educational service marketing strategy that was quite good in improving its image. By providing a product offer that suits the needs of the community, and a strategic location for Islamic boarding schools to carry out educational activities and carry out promotions through student guardians, print media, social media and output. Madinatul Ulum Merangin Islamic Boarding School provides coaching for teachers, and the learning process is quite good. However, in the aspect of physical evidence, the facilities and infrastructure provided are inadequate and it is better to improve the facilities provided by Islamic boarding schools so that they are able to support the implementation of a quality education process.
Departemen Agama RI. Al-Quran Tajwid dan Terjemah. Jakarta: Dharma art. 2007.
Anggoro, Linggar. Teori & Profsi Kehumasan serta aplikasinya di Indonesia. Jakarta: Bumi Aksara, 2001.
Buchari, Alma. Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta, 2011.
Gunawan, Imam. Metode Penelitian Kualitatif, Jakarta: Bumi Aksara, 2013.
Hasbulloh, Sejarah Pendidikan Islam di Indonesia. Jakarta: Raja Grafindo Persada, 2001.
Ikatan Bankir Indonesia (IBI). Strategi Sukses Bisnis Bank. Jakarta: PT Gramedia Pustaka Utama, 2014.
Iskandar, Metodologi Penelitian Pendidikan dan Sosial Kuantitatif dan Kualitatif, Jakarta: Gaung Persada Press, 2009.
Ismawati, Esti. Metodologi Penelitian Pendidikan Bahasa dan Sastra. Jakarta: Yuma Pustaka, 2009.
Kuncoro, Mudrajad. Strategi Bagaimana Meraih Keunggulan Kompetitif. Penerbit Erlangga, 2005.
Limakrisna, Nandan dan Wilhelmus Hary Susilo. Manajemen Pemasaran Teori dan Aplikasi dalam Bisnis. Jakarta: Mitra Wacana Media, 2012.
Margono, S. Metodologi Penelitian Pendidikan Komponen MKDK. Jakarta: Rineka Cipta, 2007.
El Widdah, Minnah dan Syamsul Huda. Manajemen Strategi Peningkatan Mutu Madrasah. Jambi: Salim Media Indonesia, 2018.
Moleong, Lexy J. Metodologi Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya, 2012.
Mursid, M. Manajemen Pemasaran. Jakarta: Bumi Aksara, 2017.
Ridwan, Metode Dan Teknik Menyusun Proposal Penilitian. Bandung: Alfabeta, 2009.
Saefullah, Ernie Tisnawati Sule dan Kurniawan. Pengantar Manajemen. Jakarta: Kencana, 2005.
Sugiyono. Metode Penelitian Kuantitatif. Kualitatif. dan R&D. Bandung: Alfabeta, 2017.
Sukmadinata, Nana Syaodih. Metode Penelitian Pendidikan. Bandung: PT Remaja Rosdakarya. 2015.
Sukmadinata, Nana Syaodih. Penelitian Pendidikan, Bandung: PT. Remaja Rosdakarya, 2011.
Sulthon, HM dan Mokh. Kusnuridlo. Manajemen Pondok Pesantren dalam Perspektif Global. Yogyakarta: Laksbang Pressindo, 2006.
Sunyoto, Danang. Konsep Dasar Riset Pemasaran dan Perilaku Konsumen. Yogyakarta: CAPS, 2014.
Tim Redaksi KBBI. Kamus Besar Bahasa Indonesia KBB. Balai Pustaka, 2005.
Tjiptono, Fandy. Manajemen Jasa Ed. 2. Cet. I. Yogyakarta: ANDI, 2000.
Tjiptono, Fandy. Strategi Pemasaran. Yogyakarta: ANDI, 2015.
Veithzal Rivai Zainal, Ella Jauvani Sagala, Manajemen Sumber Daya Manusia untuk Perusahaan, Jakarta : PT RajaGrafindo Persada, 2010.
Wijaya, David. Pemasaran Jasa Pendidikan. Jakarta: Bumi Aksara, 2016.
Yazid. Pemasaran Jasa. Yogyakarta: Ekonisia, 2003.
Yunus, Eddy. Manajemen Strategis. Yogyakarta: CV Andi Offset, 2016.
