IDENTITAS VISUAL DALAM LOGO GOJEK SOLV
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Cindy Meylina
Muhammad Nuruzzaman
Aghnia Dian Lestari
The introduction of a company in appearance or form that has its own characteristics through visual identity, one of which is a logo. The logo is studied as an object, representation, and interpretation of the values, services, and commitments that the company has to its customers. This research analyzes the meaning contained in the Gojek SOLV logo as a form of visual identity using Charles Sander Pierce's semiotic approach with descriptive qualitative research methods. Through in-depth analysis of the visual elements contained in the logo, such as magnifying glass, map pin, power button, and embracing shape, as well as research on color and font selection, this research explores the messages contained in the logo. The research findings show that the Gojek SOLV logo is not only a symbol of visual identity, but also a reflection of the representation of Gojek's dedication, values, and vision as well as in the interpretation of empowering, supporting, and providing a sense of security while traveling. This research provides an understanding of the importance of logo design in the context of corporate visual communication and how a logo can be a means to articulate the company's values and vision to the wider community.
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