EXPLORING THE DYNAMICS OF TOURISM IN THE PHILIPPINES: OPPORTUNITIES AND CHALLENGES

Jeric  B. Abari; Leonora  T. Malibiran

doi:10.54443/siwayang.v3i4.2703

Authors

Jeric B. Abari AMA University, Philippines
Leonora T. Malibiran AMA University, Philippines

DOI:

https://doi.org/10.54443/siwayang.v3i4.2703

Keywords:

Tourism, Sustainable Development, Economic Impact, Cultural Heritage

Abstract

This paper examines the multifaceted aspects of tourism in the Philippines, a nation rich in cultural heritage and natural beauty, renowned for its diverse ecosystems, vibrant cultures, and hospitable people. With tourism contributing significantly to the country's economy, this study analyzes both the opportunities and challenges faced by the industry, particularly in the context of the COVID-19 pandemic, which drastically altered travel patterns. Employing a mixed-methods approach, including qualitative interviews and quantitative data analysis, the research highlights the implications of sustainability practices, cultural preservation, and community engagement in fostering a resilient tourism sector. The findings reveal that while the potential for growth remains high, addressing issues such as environmental degradation, over-tourism, and socio-economic disparities is critical for the future of Philippine tourism. This study aims to provide insights for policymakers, stakeholders, and researchers interested in sustainable tourism development in the Philippines.

Downloads

Download data is not yet available.

References

Alid, P., & Reyes, J. (2020). The Influence of Local Culture on Tourism Development: A Case Study in Central Luzon. Asian Journal of Tourism Research, 5(2), 205-213.

Alzubaidi, L., Syed, A., & Besharati, S. (2021). The Impact of COVID-19 on Tourism: Opportunities for Sustainable Recovery. Journal of Travel Research, 60(6), 1234-1250.

Balanay, J., Cruz, C., & Villanueva, E. (2019). Economic Contributions of Tourism in the Philippines: Trends and Prospects. Philippine Journal of Development, 45(2), 1-16.

Camacho, R., & Lim, J. (2022). Embracing Sustainability in the Post-COVID Era: The Future of Philippine Tourism. Tourism Management Perspectives, 45, 134-142.

David, M., & Lim, A. (2021). Equity and Inclusivity in Tourism Development: Challenges and Recommendations for the Philippines. Journal of Sustainable Tourism, 29(4), 550-565.

de Guzman, M., & Alvaro, K. (2021). Digital Marketing Strategies for Philippine Tourism Post-COVID-19: Challenges and Innovations. Tourism and Hospitality Research, 21(3), 319-332.

Garcia, R. (2020). Environmental Challenges in Philippine Tourism: A Call for Sustainable Practices. Environmental Management & Sustainability, 12(3), 245-262.

Kadi, R. (2019). Cultural Identity and Commercialization in Philippine Tourism: Balancing Authenticity and Profit. Cultural Studies Review, 25(1), 1-20.

Mendoza, F., & Flores, L. (2021). Heritage Tourism in the Philippines: Cultural Significance and Economic Impact. Journal of Heritage Tourism, 16(2), 210-225.

Navarro, J. (2020). The Role of Heritage in Tourism Development: An Analysis of Cultural Sites in the Philippines. Tourism Management Journal, 34(2), 156-170.

Pacheco, M., Garcia, S., & Bautista, J. (2020). Community-Based Tourism: Empowering Local Communities in the Philippines. Tourism Geographies, 22(3), 478-496.

Quimbo, L. (2019). The Economic Value of Tourism: Implications for Policymakers in the Philippines. Asian Economic Policy Review, 14(1), 45-60.

Ramos, O. (2019). Climate Change and Its Impact on Coastal Tourism in the Philippines: A Review of the Literature. Environmental Science & Policy, 87, 234-245.

Rojas, C., Fajardo, A., & Soriano, C. (2021). Community Engagement in Tourism: A Pathway for Sustainable Development in the Philippines. International Journal of Tourism Research, 23(5), 849-865.

Salinas, M. (2021). The Role of Social Media in Promoting Responsible Tourism: Perspectives from Filipino Tourists. Journal of Digital Marketing, 8(1), 43-56.

Santos, R., & Miranda, L. (2020). Sustainable Tourism Practices in Rural Areas of the Philippines: A Case Study Approach. Journal of Rural Tourism, 11(2), 115-131.

Tañada, M., & de la Torre, I. (2021). Over-Tourism in the Philippines: Balancing Economic Growth and Environmental Sustainability. Environmental Science & Policy, 121, 202-213.

Tiu, P. (2021). Festivals and their Impact on Local Economies: Evidence from the Philippine Tourism Sector. Cultural and Economic Geography, 23(4), 412-427.

Vargas, H., & Flor, J. (2019). Youth Engagement in Sustainable Tourism: Challenges in the Philippines. Journal of Sustainable Development, 12(2), 150-160.

Wong, J. (2018). Governmental Roles in Promoting Sustainable Tourism: The Philippine Experience. Tourism Planning & Development, 15(4), 451-467.