Inovasi dan Strategi Pengembangan Usaha untuk Membangun Wirausaha Muda yang Berdaya Saing
Published:
2026-08-06Downloads
Abstract
Youth entrepreneurship is one of the key pillars of national economic development, particularly amidst the dynamics of global change and the accelerating pace of digital transformation. This article aims to analyse the role of innovation and business development strategies in fostering competitive young entrepreneurs in Indonesia. The research method employed is a literature review using a descriptive qualitative approach, involving the search for and analysis of relevant academic journals, books, reports from international organisations, and government publications. The findings indicate that innovation—whether in the dimensions of product, process, marketing or business model—plays a central role in creating differentiation, improving operational efficiency and building sustainable competitive advantage for young entrepreneurs. However, innovation alone is not sufficient without a comprehensive business development strategy, encompassing market analysis, positioning and branding, financial management, the utilisation of digital technology, capacity building through training and networking, and business risk management. The synergy between innovation and business development strategies, supported by a conducive ecosystem involving the government, the private sector and educational institutions, is key to fostering young entrepreneurs who are not only capable of competing in the domestic market but also possess the resilience and adaptability to grow sustainably amidst global economic uncertainty. The implications of this study emphasise the importance of a holistic and collaborative approach to the development of youth entrepreneurship in order to create significant economic and social impact.
Keywords:
innovation business development strategies young entrepreneurs competitivenessReferences
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