MSME Marketing Strategy Know Fortune Barokah to Increase Product Sales During the Pandemic
DOI:
10.54443/sinomika.v1i2.153Published:
2022-06-11Downloads
Abstract
The company's external factor is the COVID-19 pandemic which greatly affects the economy and the continuity of the company and MSMEs, one of which is MSME Tahu Fortune Barokah, so MSME Tahu Rejeki Barokah is required to record profits and increase sales volume in these circumstances. The purpose of this research is to find out the marketing mix strategy implemented by the Tahu Rejeki Barokah UMKM during the COVID-19 pandemic. The method in this study uses descriptive qualitative research methods, namely research that utilizes qualitative data and is described descriptively. The data sources used are primary data and secondary data sources. Primary data by interview and documentation from respondents, while secondary data sourced from reports of income and business sales. The results showed that there was a positive influence of the marketing mix strategy applied to the Tahu Rejeki Barokah MSMEs.
Keywords:
marketing sales product MSMEReferences
Boone, Louis E & David L. Kurtz. 2002. Pengantar Bisnis. Erlangga: Jakarta Buchari Alma, 2002. Manajemen Pemasaran dan Pemasaran Jasa. CV Alvabeta: Bandung
Fandy Tjiptono, 2007, Strategi Pemasaran. Edisi ke dua, penerbit Andi, Yogyakarta.
https://www.cnbcindonesia.com/news/20210103123400-4-213100/kemendag-beberkan penyebab-melonjaknya-harga-kedelai
https://ilmumanajemenindustri.com/pengertian-strategi-pemasaran-marketing-strategy-dan langkah-langkahnya/
https://metro.tempo.co/read/1419607/harga-kedelai-meroket-5-ribu-ukm-mogok-tahu tempe- naik-mulai-senin/full&view-ok
Kotler, P. (2005). Manajemen Pemasaran Jilid 1 dan II. Jakarta: PT Indeks Kotler, Philip dan Keller, 2007, Manajemen Pemasaran, Jilid 1, Edisi Kedua belas, PT.Indeks, Jakarta
Kotler, Philip dan Keller, 2007, Manajemen Pemasaran, Jilid 1, Edisi Kedua belas, PT.Indeks, Jakarta
Moleong, LJ. (2011). Metodologi Penelitian Kualitatif Edisi Revisi, Bandung: PT. Remaja Rosdakarya
Nuraeni, L., & April Disetujui Mei Dipublikasikan, D. (2017). Economic Education Analysis Journal STRATEGI BAURAN PEMASARAN USAHA KECIL KERIPIK BHINEKA DI DESA BELENDUNG KECAMATAN PURWADADI KABUPATEN SUBANG Info Artikel
http://journal.unnes.ac.id/sju/index.php/eeal Penanganan Bahan ini dikutip dari buku Production and Operations Management, S. Anil Kumar dan N. Suresh (2008:66)
Safa', H. N., & Korespondensi. (n.d.). JU-ke (Jurnal Ketahanan Pangan)- 15 Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional. JU-ke (Jumal Ketahanan Pangan) STRATEGI PEMASARAN PRIMA
MART PRIMKOPAL JUANDA UNTUK MENINGKATKAN VOLUME PENJUALAN MASA PANDEMI COVID-19, 4(2), 15-19, https://doi.org/10.33474/JU-ke
Yuni, A., Tinneke, K., Tumbel, M., Program, O. W., Ilmu, S., & Bisnis, A. (2021). Strategi Pemasaran Café & Resto D'Talaga Desa Wioi pada Masa Pandemi Covid-19. In Productivity (Vol. 2, Issue 3).
License
Copyright (c) 2022 Ahmad Yusup, Deni Ramdani
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Downloads
How to Cite
