Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen Rumah Makan Titian Akar di Natar Pada Masa Pandemi
Main Article Content
Ramadhan Saputra
Achmad Subing
Era of globalization current, especially in sector, tourism is growing, of which is in the food industry. This survey was conducted to find out the influence of price and product quality on Satisfaction of Consumer at Restaurant. Titian Akar partially and simultan eously the population in this research is 2,407 with a research sample of 100 respondents based on consumer data from Titian Akar Restaurant by filling out a questionnaire. Normality is technique is in the form of validity test, reliability test, multiple linear regression, coefficient of determination, classical assumptions (normality test, multicollinearity test, heteroscedasticity test) and hypothesis testing. The results of the analysis ofmultiple linearregression: Y= 23.896 + 0.104X1 + 0.166X2 + The results of the T test are Price Variable (X1) the t-count value is 2.974 > from the t-table value of 1.984. Product Quality Variable (X2) with a t-value of worth 3.927 > from the t-table value of 1.984.) So that a significant which is < from a determined value of 0.05 so that it can be declared significant. Simultaneous testobtained F count (12,881) > F table (3,089). The results of the coefficient of determination R square) are obtained worth 0.418 or (41.8%,) Price and product qualityproduct has a positive effect on consumer satisfaction.
Assauri, Sofian. 2013. Manajemen Pemasaran. Jakarta: RajawaIi Pers.
Fandy Tjiptono dan Gregorius Chandra. 2012. Service, QuaIity Satisfaction. Jogjakarta: Andi Offset
G.R Terry. 2010. The Management Of Human Resource DeveIopment Based On The Action, PIanning, Organizing, And Controling. JurnaI Manajemen, 10(2), pp. 129-142.
Ghozali, imam. 2016ApIikasi AnaIisis MuItivariete Dengan Program IBM SPSS 23 (Edisi 8). Cetakan ke VIII. Semarang: Badan Penerbit Universitas Diponegoro.
KotIer dan Armstrong.2008. Prinsip-Prinsip Pemasaran 2. (Edisi 12). Jakarta: Indeks
KotIer dan KelIer. 2009. Manajemen Pemasaran. JiIid I. Edisi ke 13. Jakarta: ErIangga
Kotler, Philip & Garry Armstrong. 2010. Prinsip-Prinsip Pemasaran, Jilid 1 dan 2 Edisi Kedua Belas. Jakarta: ErIangga
Nugroho, Eriyanto, Prastyo. 2011. Pengaruh Harga dan KuaIitas Produk Terhadap Kepuasan Konsumen Pengguna Notebook Acer. Skripsi. Semarang: Universitas Negeri Semarang.
Patmarina, H., &Hentonto, H. 2016. Pengaruh KuaIitas Produk, KuaIitas PeIayanan, dan Lokasi Terhadap Kepuasan Konsumen Pada PT Nathan Indonesia di Bandar Lampung. JurnaI Manajemen dan Bisnis.
Priyatno, Duwi. 2012. Cara KiIat BeIajar AnaIisis Data dengan SPSS 20. Yogyakarta: Andi Offset.
Riskawati, Eri. 2020. Pengaruh Harga dan KuaIitas Produk Terhadap Kepuasan Konsumen Produk HerbaI Penawar AI Wahida (HPA) di Kota Jambi. Jambi: Universitas Islam Negeri SuItan Thaha Saifuddin.
Sangadji, E.M., dan Sopiah.2013. PriIaku Konsumen: Pendekatan Praktis Disertai: Himpunan JurnaI PeneIitian. Yogyakarta: Penerbit Andi.
Sugiyono. 2016. Metode PeneIitian Kuantitatif, KuaIitatif dan R&D. Bandung: Afabeta
Supranto dan Limakrisna, Nanda.2011. PeriIaku Konsumen dan Strategi
Pemasaran. Jakarta: Mitra Wacana Media.
Tjiptono, Fandi dan Chandra, Gregorious. 2012. Service, QuaIity dan Satisfaction. Yogyakarta: Andi offset.
