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• PERAN PERCEIVED AUTHENTICITY DALAM MEMEDIASI STRATEGI STORYTELLING DAN NILAI BUDAYA LOKAL TERHADAP LOYALITAS KONSUMEN DODOL GARUT

  Sudirman , Wati Susilawati , Hedi Cupiadi

  1821-1839

  2026-03-25

  Statistics: 359

• PENGARUH MARKETING MIX (7P) TERHADAP LOYALITAS PASIEN DI RUMAH SAKIT: TINJAUAN SISTEMATIS TERHADAP STUDI DI INDONESIA

  Hermanto , Al Ainnayah Poetri Zaika , Ullifannuri , Dian Prawibawa , Finny Redjeki

  1079-1090

  2025-05-27

  Statistics: 1655

• THE INFLUENCE OF BRAND IMAGE AND BRAND EXPERIENCE ON BRAND LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE CASE STUDY ON TOKOPEDIA CONSUMERS IN THE JABODETABEK AREA

  Erika Prabawati , Sarwo Edy Handoyo

  4021-4036

  2023-11-30

  Statistics: 755

• HAYBRID MARKETING: KOMBINASI PEMASARAN DIGITAL DAN OFFLINE DALAM MENINGKATKAN DAYA SAING DI UUS HIJAB

  Moh. Ainol Yaqin , Selviatus Sholehah

  1857-1866

  2025-07-02

  Statistics: 770

• STRATEGI PEMASARAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) KULINER BERBASIS LOKAL DI KOTA MAKASSAR

  Siti Harwianti Santoso

  1934-1944

  2026-03-31

  Statistics: 1411

• DIGITAL MARKETING STRATEGIES AND ELECTRONIC WORD-OF-MOUTH IN ENHANCING MARKETING PERFORMANCE: EVIDENCE FROM MANANI SHOP

  Alvin Athilla Mubarok , Deddy Prihadi , Siddik Erdi Wicaksono

  2861-2874

  2025-08-14

  Statistics: 962