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• THE INFLUENCE OF BRAND IMAGE AND BRAND EXPERIENCE ON BRAND LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE CASE STUDY ON TOKOPEDIA CONSUMERS IN THE JABODETABEK AREA

  Erika Prabawati , Sarwo Edy Handoyo

  4021-4036

  2023-11-30

  Statistics: 790

• PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP VOLUME PENJUALAN AGEN46 PT. BANK NEGARA INDONESIA (PERSERO) TBK. WILAYAH JAKARTA KOTA

  Lano Gustoma , Agustina Suparyanti

  3271-3296

  2026-08-23

  Statistics: 112

• LEGAL PROTECTION OF BRANDS, INSTITUTIONAL IMAGE, AND STUDENT LOYALTY STRATEGY: INTEGRATION OF INTELLECTUAL PROPERTY LAW AND MARKETING MANAGEMENT PERSPECTIVES AT TJUT NYAK DHIEN UNIVERSITY

  Andrio Bukit , D K Dewi , Mospa Darma , Faisal Sadat S. Harahap , Ayunda Fatmasari , Daniel Ebenezer Silaban

  3076-3092

  2026-07-30

  Statistics: 137

• PENERAPAN STRATEGI SEGMENTING, TARGETING, POSITIONING (STP) DAN BRANDING DALAM MENINGKATKAN VOLUME PENJUALAN: STUDI KASUS PADA SALES MOTORIS PT MADUSARI NUSAPERDANA CABANG BANDUNG

  Linda Mutia , Cinta Rahmi

  351-358

  2025-12-31

  Statistics: 723

• DIGITAL MARKETING STRATEGIES AND ELECTRONIC WORD-OF-MOUTH IN ENHANCING MARKETING PERFORMANCE: EVIDENCE FROM MANANI SHOP

  Alvin Athilla Mubarok , Deddy Prihadi , Siddik Erdi Wicaksono

  2861-2874

  2025-08-14

  Statistics: 1035

• HAYBRID MARKETING: KOMBINASI PEMASARAN DIGITAL DAN OFFLINE DALAM MENINGKATKAN DAYA SAING DI UUS HIJAB

  Moh. Ainol Yaqin , Selviatus Sholehah

  1857-1866

  2025-07-02

  Statistics: 842

• STRATEGI PEMASARAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) KULINER BERBASIS LOKAL DI KOTA MAKASSAR

  Siti Harwianti Santoso

  1934-1944

  2026-03-31

  Statistics: 2425