STRATEGIES FOR SCALING UP MICRO, SMALL AND MEDIUM ENTERPRISES (UMKM)
DOI:
10.54443/sibatik.v2i10.1384Published:
2023-09-17Downloads
Abstract
This research aims to find out how to increase the scale of micro, small, and medium enterprises (UMKM) by analyzing the strategies to be used. In this study, using a literature review, data collection was carried out through direct observation and documentation. The analysis technique used by analyzing the business strategies of micro, small, and medium enterprises (UMKM) that have been implemented the results of the analysis of UMKM business strategies are improved by improving the business management of micro, small, and medium enterprises (UMKM) themselves according to several scales that are applied.
Keywords:
Strategy Scale UMKMReferences
Aprianti, Y., Anisun, U., Laila, A., Riska, B., Rahmat, R., Verani, V., & Maulana, M. (2022). Upaya Peningkatan Pemasaran Produk Dan Keuntungan Usaha Pada UMKM Di Desa Genting Tanah Kalimatan Timur. Jurnal Pengabdian Masyarakat Bumi Raflesia, 5(2), 941-945. https://doi.org/10.36085/jpmbr.v5i2.3182.
Anderson, D. (1982). Small industry in developing countries: A discussion of issues. World development, 10(11), 913-948. https://doi.org/10.1016/0305-750X(82)90034-1.
Ayyagari, M., Demirgüç-Kunt, A., & Maksimovic, V. (2011). Firm innovation in emerging markets: The role of finance, governance, and competition. Journal of Financial and Quantitative Analysis, 46(6), 1545-1580. https://doi.org/10.1017/S0022109011000378.
Beck, T., & Demirguc-Kunt, A. (2006). Small and medium-size enterprises: Access to finance as a growth constraint. Journal of Banking & finance, 30(11), 2931-2943. https://doi.org/10.1016/j.jbankfin.2006.05.009.
Humphrey, J., & Schmitz*, H. (2001). Governance in global value chains. IDS bulletin, 32(3), 19-29. https://doi.org/10.1111/j.1759-5436.2001.mp32003003.x.
Ikhsani, M. M., & Santoso, S. E. B. (2021, February). Strategi Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Banyumas. In PROSIDING SEMINAR NASIONAL LPPM UMP (Vol. 2, pp. 452-457).
Mustamim, M., Ula, L. F., & Widyastutik, L. (2020). Inovasi dan strategi pemasaran produk industri kecil di era new normal. Jumat Ekonomi: Jurnal Pengabdian Masyarakat, 1(1), 20-22.
Resky, A. S. A. (2022). Strategi Pengembangan Koperasi Dan Umkm.
Sedyastuti, K. (2018). Analisis pemberdayaan UMKM dan peningkatan daya saing dalam kancah pasar global. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 2(1), 117-127. https://doi.org/10.31842/jurnal-inobis.v2i1.65.
Tjiptono, F. (2000). Strategi Pemasaran, Cet. Ke-II. Yogyakarta: Andi.
Undang-Undang Nomor 20 Tahun 2008, Tentang Usaha Mikro, Kecil, dan Menengah
Waslah, W., Janah, L. A., & Ismawati, N. (2020). Pemanfaatan Jagung sebagai Potensi Ekonomi Lokal untuk Menguatkan Kemandirian Ekonomi Keluarga di Brodot. Jumat Ekonomi: Jurnal Pengabdian Masyarakat, 1(1), 13-15. https://ejournal.unwaha.ac.id/index.php/abdimas_ekon/article/view/1005.
Yuanita, I., Nurhayati, N., & Yoyet, E. (2018). Strategi Peningkatan Skala Usaha Mikro, Kecil, Dan Menengah (UMKM) di Kota Padang. Jurnal Ilmiah Poli Bisnis, 10(2), 32-45. https://doi.org/10.30630/jipb.10.2.38.
ZAHRA, S. (2022). Strategi Pengembangan Koperasi dan UMKM.
License
Copyright (c) 2023 Agus Tamrin Reni
This work is licensed under a Creative Commons Attribution 4.0 International License.
Downloads
How to Cite
