PENGARUH ECOLOGICAL MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP GRADE IMAGE PADA PRODUK TUPPERWARE
DOI:
10.54443/siwayang.v1i2.137Published:
2022-05-29Downloads
Abstract
This examination means to figure out the impact of Ecological Showcasing and Corporate Social Obligation on Grade Picture on Tupperware products.The research populace is a buyer client of Tupperware items. Information gathered by conveying polls, the quantity of respondents in this study is 50 respondents. The kind of examination utilized in this study is quantitative exploration with information assortment strategies utilizing surveys. The outcomes showed that Ecological showcasing impacts corporate social obligation, Ecological promoting affects Grade picture, corporate social obligation meaningfully affects Grade picture and Ecological advertising affects Grade picture through corporate social obligation as intervention.
Keywords:
Ecological Marketing Corporate Social Response Grade ImageReferences
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Byrne, M. 2003. “Understanding Consumer Preferences Across Environmental Marketing Mix Variations”. OIKOS University of Newcastle.
Julfitri Dwi Handayani. 2012. Analisis Pengaruh Socially Resposibile Marketing Dan Corporate Social Responsibility Terhadap Grade Image Dan Corporate Reputation (Studi Kasus Pada Kempanye) “ Senyum Sehat Senyum Pepsodent” Dari PT Unilever Indonesia. Skripsi Sarjana Jurusan Manajemen Fakultas Ekonomi Universitas Indonesia,Jakarta.
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Copyright (c) 2022 Kms Guntur Autura Syanai, Wahyu Aninda Safitri, Maya Panorama, Yurini Trisky
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