PENGARUH ECOLOGICAL MARKETING DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP GRADE IMAGE PADA PRODUK TUPPERWARE

Kms  Guntur Autura Syanai; Wahyu  Aninda Safitri; Maya  Panorama; Yurini  Trisky

doi:10.54443/siwayang.v1i2.137

Authors

Kms Guntur Autura Syanai Universitas Islam Negeri Raden Fatah Palembang
Wahyu Aninda Safitri Universitas Islam Negeri Raden Fatah Palembang
Maya Panorama Universitas Islam Negeri Raden Fatah Palembang
Yurini Trisky Universitas Islam Negeri Raden Fatah Palembang

DOI:

https://doi.org/10.54443/siwayang.v1i2.137

Keywords:

Ecological Marketing, Corporate Social Response, Grade Image

Abstract

This examination means to figure out the impact of Ecological Showcasing and Corporate Social Obligation on Grade Picture on Tupperware products.The research populace is a buyer client of Tupperware items. Information gathered by conveying polls, the quantity of respondents in this study is 50 respondents. The kind of examination utilized in this study is quantitative exploration with information assortment strategies utilizing surveys. The outcomes showed that Ecological showcasing impacts corporate social obligation, Ecological promoting affects Grade picture, corporate social obligation meaningfully affects Grade picture and Ecological advertising affects Grade picture through corporate social obligation as intervention.

Downloads

Download data is not yet available.

References

Santoso, V. P., & Ardani, I. G. A. K. S. (2017). Pengaruh Ecological Marketing dan Corporate Social Responsibility terhadap Grade Image pada Produk Tupperware (Doctoral dissertation, Udayana University).

Agustin, Dwi Esti. 2009. Analisis Penerapan Pemasaran Ecological (Ecological Marketing) untuk Meningkatkan Grade Image Produk Ramah Lingkungan pada Prigel Art & Gallery Arjosari, Malang. Skripsi tidak Dipublikasikan.

Byrne, M. 2003. “Understanding Consumer Preferences Across Environmental Marketing Mix Variations”. OIKOS University of Newcastle.

Chen, Y. S. and C. H. Chang. 2012. “Enhance Ecological Purchase Intentions: The Roles of Ecological Perceived Value, Ecological Perceived Risk, and Ecological Trust”. Management Decision. 50 (3):pp: 502-520.

Darsana, I. M., & Susanti, P. H. (2022). Trends of Traditional Culinary Tourism Research in Tourism Sector Journals Around Indonesia. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 5(1).

Ghozali, Imam. 2009. Aplikasi analisis multivariate dengan program SPSS. Semarang: Badan Penerbit Universitas Diponegoro. Semarang

Grant, John. 2007. The Ecological Marketing Manifesto. West Sussex: John Wiley & Sons, Ltd.

Julfitri Dwi Handayani. 2012. Analisis Pengaruh Socially Resposibile Marketing Dan Corporate Social Responsibility Terhadap Grade Image Dan Corporate Reputation (Studi

Kasus Pada Kempanye) “ Senyum Sehat Senyum Pepsodent” Dari PT Unilever Indonesia. Skripsi Sarjana Jurusan Manajemen Fakultas Ekonomi Universitas Indonesia,Jakarta.

Kamaludin. 2010. Pengaruh Corporate Social Responsibility Terhadap Frofitabilitas Dan Reputasi Perusahaan. Skripsi Sarjana Jurusan Akutansi Fakultas Ekonomi Universitas Islam Negeri Syarif Hidayahtulah.

Agustin, Dwi Esti. 2009. Analisis Penerapan Pemasaran Ecological (Ecological Marketing) untuk Meningkatkan Grade Image Produk Ramah Lingkungan pada Prigel Art & Gallery Arjosari, Malang. Skripsi tidak Dipublikasikan.

Byrne, M. 2003. “Understanding Consumer Preferences Across Environmental Marketing Mix Variations”. OIKOS University of Newcastle.

Julfitri Dwi Handayani. 2012. Analisis Pengaruh Socially Resposibile Marketing Dan Corporate Social Responsibility Terhadap Grade Image Dan Corporate Reputation (Studi Kasus Pada Kempanye) “ Senyum Sehat Senyum Pepsodent” Dari PT Unilever Indonesia. Skripsi Sarjana Jurusan Manajemen Fakultas Ekonomi Universitas Indonesia,Jakarta.

Kamaludin. 2010. Pengaruh Corporate Social Responsibility Terhadap Frofitabilitas Dan Reputasi Perusahaan. Skripsi Sarjana Jurusan Akutansi Fakultas Ekonomi Universitas Islam Negeri Syarif Hidayahtulah.

Santoso, V. P., & Ardani, I. G. A. K. S. (2017). Pengaruh Ecological Marketing dan Corporate Social Responsibility terhadap Grade Image pada Produk Tupperware (Doctoral dissertation, Udayana University).

Sugandini, D., Sukarno, A., Effendi, M. I., Kundarto, M., Rahmawati, E. D., & Arundati, R. (2020). Perilaku Konsumen Pro-Lingkungan.