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• PENGARUH E-SERVICE QUALITY DAN E-RECOVERY TERHADAP REPURCHASE INTENTION PENGGUNA TOKOPEDIA, DENGAN E-LOYALTY SEBAGAI VARIABEL MEDIASI

  Wulan Sukma Imany , Monika Tiarawati

  15-30

  2024-12-29

  Statistics: 603

• SALES PROMOTION MESSAGE APPEAL AND BRAND AMBASSADOR EFFECTS TOWARD TOKOPEDIA’S PURCHASE INTENTION

  Justyne Artha Thehawijaya , Daniel Susilo

  475-484

  2023-01-19

  Statistics: 1805

• THE INFLUENCE OF BRAND IMAGE AND BRAND EXPERIENCE ON BRAND LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE CASE STUDY ON TOKOPEDIA CONSUMERS IN THE JABODETABEK AREA

  Erika Prabawati , Sarwo Edy Handoyo

  4021-4036

  2023-11-30

  Statistics: 790