SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi

Strategi Pengembangan Sumber Daya Manusia Dalam Era Digital Pada E-Commerce Di Kota Pekanbaru

2024-01-09T15:59:01+00:00

This research aims to analyse HR development strategies in e-commerce companies in Pekanbaru City. Descriptive qualitative method was used involving 10 subjects from 5 largest e-commerce companies in Pekanbaru City. The results show the main challenges are rapid technological changes and the need for digital skills. The strategies implemented include continuous training, digital talent recruitment, performance management system improvement, and technology adoption for HR management optimisation. A thorough evaluation was conducted to assess the effectiveness of the strategies in supporting digital transformation. This research provides an in-depth understanding of HR development in the e-commerce era.

Maksimalkan Keunggulan Daya Saing Melalui Peran Strategis SDM Hotel Bintang Tiga: Studi Kasus Hotel Ameera Pekanbaru

2024-01-09T16:26:19+00:00

The role of strategic human resource management is the main key in changing company management to achieve competitive advantage. To make this happen, the Human Resources Manager (HR Manager) must be able to carry out the strategic role of HR and provide added value to the company so that competitive advantage can be achieved. However, not many new HR Manager roles have been implemented by mid-level companies, let alone small companies. This research was conducted with the aim of knowing and identifying the strategic role of HR Managers in anticipating current business competition, the strategic role of HR Managers, and using HR as a factor to create a company's competitive advantage. This research was conducted using qualitative methods in the mid-level hotel industry in the city of Pekanbaru. The underlying philosophical assumption is positivist. The data collection technique uses semi-structured interviews. Data analysis uses coding with NVivo International 10 software. The themes used are the role of the HR Manager in contributing to business competition and the strategic role of the HR Manager in creating the company's competitive advantage which is analyzed based on the number of coding references. The result was that there were three participants who had carried out strategic HR roles. Meanwhile, the HR theme as a factor in achieving a company's competitive advantage is analyzed based on a text search query which produces a word tree. The result is that HR is used as a factor to achieve the company's competitive advantage.

Pengaruh Citra Merek, Harga Dan Kualitas Produk Terhadap Minat Beli Ulang Pada Merek Minuman Menantea

2024-01-28T03:04:04+00:00

This study aims to prove the relationship between brand image, price, and product quality with partial repurchase interest, then the relationship between brand image, price, and product quality simultaneously on repurchase interest in Menantea products. This type of research is causal associative research with a quantitative method approach; the sample is determined through a non-probability sampling method with a purposive sampling technique, while the number of samples is determined based on the formula according to Hair et al. (2010) with the formula n x 5 and obtained from 100 respondents who have purchased menantea beverage products and are domiciled in the Jakarta, Bogor, Depok, Tangerang, and Bekasi areas. The data analysis method uses multiple linear regression. The results of this study indicate that repurchase interest in Menantea beverage products is influenced by price and product quality, but brand image has not been able to influence repurchase interest. Thus, through the findings of this study, there can be an evaluation of menantea and, on an ongoing basis, the desire of customers to gain repurchase interest from supporting factors, namely brand image, price, and product quality.

Pengaruh Indeks Pembangunan Manusia, Upah Minimum Regional, dan Jumlah Penduduk Terhadap Pertumbuhan Ekonomi di Jawa Timur 2015-2022

2024-03-15T11:51:48+00:00

Economic growth is an indicator that determines the success of a region's economy. East Java is one of the provinces that has experienced problems with declining economic growth. This is evidenced by data from the Central Bureau of Statistics which shows that East Java's economic growth fluctuated throughout 2015-2022. This means that there is economic instability in East Java which is the main problem. This study aims to determine the effect of human development index, regional minimum wage, and population on economic growth in East Java. The research method used is quantitative method with multiple linear regression analysis techniques processed using Eviews-9 software. The data used in this study were obtained secondary from the East Java Central Bureau of Statistics. The number of samples used was 38 districts/cities in East Java in the 8-year research period with a total of 304. The partial results showed that the human development index had a significant positive effect, the regional minimum wage had no effect, and population had a no significant negative effect on economic growth. Simultaneously, the independent variables have a significant positive effect on economic growth and are able to influence economic growth by 11.5% while the rest is influenced by other factors that have not been studied.

Analisis Praktik Riba dalam Layanan Pinjaman Uang berbasis Fintech Lending Aplikasi Adapundi

2024-07-01T09:13:46+00:00

Lately, a wide variety of fintech lending-based loan offers (online loans) through applications can be found on all platforms. Many people are interested in using the service because of its easy requirements, large limits, long tenors, and fast disbursement processes. However, behind the attractive offer, there are several adverse effects including interest rates that are contrary to the principles of muamalah Islam. This study aims to describe the mechanism of fintech lending-based lending services in the Adapundi application and analyze the elements of riba practices in it based on Sharia economic law. This type of research is descriptive research using a qualitative approach. The research method used in this study is library research. The source of data in this study is the fintech lending application (online loans) Adapundi and its official website. The results of this study indicate that: (1) fintech-based loans lending is considered a quick and easy financial solution, but in its operation, there is an interest system that is prohibited in Islam. (2) there are two types of riba in the practice of lending money in the application of Adapundi, namely riba qardh and riba jahiliyah. The addition of the principal loan amount of 0.03% to 0.3% per day which is riba qardh and late penalties (between 1-7 days) which will be charged interest of 1.2% per day from the principal is riba jahiliyah.