Handyman Manalu B, Emanuella Br Surbakti E. BEHAVIORAL CONSUMER ORIENTATION: REKONSEPTUALISASI MANAJEMEN PEMASARAN STRATEGIS DI ERA KONSUMEN DIGITAL. SIBATIK [Internet]. 2026 Jul. 27 [cited 2026 Oct. 3];5(6):3039-53. Available from: https://publish.ojs-indonesia.com/index.php/SIBATIK/article/view/5210