HANDYMAN MANALU, Brilliant; EMANUELLA BR SURBAKTI, Elvina. BEHAVIORAL CONSUMER ORIENTATION: REKONSEPTUALISASI MANAJEMEN PEMASARAN STRATEGIS DI ERA KONSUMEN DIGITAL. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, [S. l.], v. 5, n. 6, p. 3039–3053, 2026. DOI: 10.47353/sibatik.v5i6.5210. Disponível em: https://publish.ojs-indonesia.com/index.php/SIBATIK/article/view/5210. Acesso em: 3 oct. 2026.