EXTEFANI ESPERANSA TANAMAL, Florenzia; FAJARWATI, Diana; PUTRANTO HADI, Dwi. ANALISIS PENGARUH BRAND ENGAGEMENT DAN BRAND LOVE TERHADAP BRAND EQUITY DAN PURCHASE INTENTION HANDPHONE MEREK SAMSUNG. SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, [S. l.], v. 1, n. 12, p. 2739–2752, 2022. DOI: 10.54443/sibatik.v1i12.426. Disponível em: https://publish.ojs-indonesia.com/index.php/SIBATIK/article/view/426. Acesso em: 23 dec. 2025.